CREATIVE DIRECTOR + WRITER
LET’S GET TO WORK ↓
PS4 PERFECT DAY
360 CAMPAIGN AND LAUNCH FILM FOR SONY PS4 GAMING CONSOLE. MILLIONS WERE SOLD—MAKING IT THE MOST SUCCESSFUL LAUNCH OF A GAMING SYSTEM IN PLAYSTATION HISTORY.
Agency: BBH, Creative Partner: Gerard Caputo
PS4 GOD OF WAR
LIVE EXPERIENTIAL EVENT FEATURING (A FIRST OF ITS KIND) PROJECTION MAPPING EXPERIENCE THAT TRANSFORMED THE GOLDEN STATE WARRIORS’ COURT INTO AN EPIC BATTLEFIELD TO PROMOTE THE LAUNCH OF THE NEXT INSTALLMENT OF SONY’S GOD OF WAR FRANCHISE.
Agency: BBH, Creative Partner: Diego Fonseca
BUD LIGHT LEGENDS
AN AMBITIOUS YEAR-LONG 360 PROGRAM LAUNCHED DURING SUPER BOWL LV THAT FEATURED FAMED BUD LIGHT TV COMMERCIAL LEGENDS OF OLD CALLING FOR NEW BUD LIGHT “LEGENDS” TO CEMENT THEIR LEGENDHOOD BY JOINING A LEGENDARY EXPERIENCE AT BUDLIGHTLEGENDS.COM.
Agency: Wieden + Kennedy, Creative Partner: Grace Martin
FANDUEL NFL KICK OFF
FANDUEL SPORTSBOOK’S INAUGURAL NFL CAMPAIGN THAT COMMENCED ON SUPER BOWL LVI WITH A FILM FEATURING ACTRESS JENNIFER COOLIDGE PLAYING “LADY LUCK.” WITH FANDUEL’S AMAZING ODDS, YOU DON’T NEED “LADY LUCK” TO WIN BIG ON THE BIG GAME, AND EVERY CATCH DURING THE NFL SEASON CAN BE A “CATCH OF A LIFETIME.”
Agency: Wieden + Kennedy, Creative Partner: Charles Lee
THE TRADE DESK
HOW DO YOU TALK ABOUT PROGRAMMATIC ADVERTISING? WE DIDN'T KNOW EITHER. SO WE USED METAPHORS AS GIANT, METAPHORICAL CRUTCHES. WE BELIEVE THEY ARE THE BEST PROGRAMMATIC ADS EVER MADE BECAUSE THEY ARE THE ONLY PROGRAMMATIC ADS EVER MADE.
Agency: BBH, Creative Partners: Stu Rubin, Aimee Perrin
CAMPBELL’S
INTEGRATED CAMPAIGN LAUNCH FOR A NEW PRODUCT INNOVATION FROM CAMPBELL’S TARGETED TOWARDS MILLENNIALS WITH SOPHISTICATED PALATES AND A VERY LOW THRESHOLD FOR INAUTHENTIC BRANDS.
Agency: Y&R, Creative Partner: Jeff Blouin
META AI LAUNCH
FOR META'S FIRST PUSH INTO AI, WE HELPED LAUNCH A SERIES OF FUN, INTERACTIVE AI PERSONALITIES AND BROUGHT THEM TO LIFE ON SOCIAL VIA INSTAGRAM/FACEBOOK.
Agency: Laundry Service, Creative Partner: Masataka Kawano
AMERICAN EXPRESS
FOR AMERICAN EXPRESS’S NEW BRAND POSITIONING—THE MEMBERSHIP EFFECT, WE TAPPED COMEDIAN AZIZ ANSARI AND CHEF THOMAS KELLER TO HELP DEMONSTRATE THE POWER AND UNIQUE BENEFITS AVAILABLE TO THE MILLIONS OF PERSONAL AND BUSINESS CARD MEMBERS AND REMINDED PEOPLE ACROSS THE COUNTRY TO “SHOP SMALL” ON SMALL BUSINESS SATURDAY.
Agency: OGILVY, Creative Partner: Gerard Caputo
SEAMLESS
SOCIAL/OOH CAMPAIGN DEMONSTRATING THE EASE OF ORDERING FOOD ONLINE VIA SEAMLESS VS THE PAIN OF BEING A NEW YORKER.
Agency: BBH, Creative Partners: Stu Rubin, Aimee Perrin
SAMSUNG GALAXY
FOR THE GLOBAL LAUNCH OF THE NEW SAMSUNG GALAXY NOTE SMARTPHONE, WE CREATED FILMS USING A PROPRIETARY STORYTELLING DEVICE CALLED NOTEVIEW, CAPTURING USERS' INTERACTIONS THROUGH THE UNIQUE PERSPECTIVE OF THE PHONE'S INTERFACE. WE ALSO PARTNERED WITH THE SELBY TO CREATE A QUIRKY SOCIAL CONTENT SERIES FEATURING REAL SAMSUNG GALAXY LOYALISTS SHOWING LOVE FOR THEIR EARLY-GEN GALAXY NOTES.
Agency: R/GA, Creative Partner: Jeff Blouin
BRIGHTHOUSE FINANCIAL
SOCIAL DOCUSERIES THAT TOLD THE INSPIRING STORIES OF PEOPLE HEADING INTO RETIREMENT, NOT TO “RETIRE” PER SE—BUT TO PURSUE THEIR LIFELONG PASSIONS AND DREAMS IN THE SECOND ACT OF THEIR LIVES.
Agency: BBH, Creative Partners: Stu Rubin, Aimee Perrin
